November 10-11, 2017
Las Vegas, Nevada, Tropicana Hotel

This year's event will be full of the usual:

Amazing, Giving, Ego-Free Speakers

Tips and Tricks that you have NOT Heard

Easy Laid Back Networking (you will FEEL Welcome)

And the Usual
Dori-Style Shenanigans!

SEO Keeps Changing And So Do Our Methods

We Don't Tell THE WORLD Our Proven Tests


BUT, We DO Tell Each Other!

Yep.. It's a Club.. Called Friends on the Inside And Yes, It's Not Fair... (But You Can Join Us)

All Successful Business Owners Have One Thing In Common

A Friend On The Inside To Show Them The Ropes. This Is Your Opportunity To Make Those Friends In The SEO World. The SEO "brain power" that will be in the room is like NOTHING you have experienced.

the agenda [TBA]

/VIP Day November 9th
Event Day 1 November 10th
Event Day 2 November 11th

Day 1: SEO Rockstars Main Event Day 1

November 10th
9:00am The State of SEO- SEO is always changing and Dori is going to get you up to speed by going through a bit of the past and end with where we are now including pulling segments of recent test results. Dori Fiend
  Easy Ranking- Kyle will show you can rank simply by copying and pasting the term in the right places the right number of times plus a couple of other things he has up his sleeve that always gets him the crowds Kyle Roof
  On-Page Mastery- Clint actually wrote the book on On-Page Optimization and is going to present the "9 best On-Page Tactics You Don't Know & No One Talks About" that will catapult you to page one Clint Butler
  Ranking With Conversion Optimization- Why CRO is more important than SEO! Stephen is one of the most heavily listened to in our SIA group and when I say he is on point with his qualifications, it is an understatement! Stephen Grealy
  Panel - RANKING WITHOUT LINKS - Best Strategies GROUP
12:00 PM Lunch - In House, we aren't stopping! Demo - Learn how this amazing tool can save you loads of time and money on research. Roger Bryan

Mastering Obscure Keywords for Massive ROI - Derek is one of our amazing SIA testers and is going to show you a case study using Adwords to find and deploy money keywords in competitive niches

Derek Booth
  What Correlation Stuff You NEED To Worry About - Ted goes in depth on what he finds the most amazing correlations to look at when doing competitive research. With this knowledge, any keyword is yours, just follow the recipe. Ted Kubaitis
  The 5 Best Ranking Hacks That Will Make Your Mouth Drop Open Erock is always a show stopper and this presentation will no doubt blow you away. Erock Christopher
  Panel: Getting Clients - Audience Participation - We pull from everyone! Group Effort
05:00 PM Mixer - The Good Stuff Everyone

Day 2: SEO Rockstars Main Event Day 2

November 11th
09:00 AM Mindset and Success Habits for Building and Managing a Marketing Agency - Bradley is a partner at Semantic Mastery and I can't wait to get to peek inside his game! Bradley Benner
  Advanced Local - What's it take to be a Level 6 Google Partner. Jason takes local SEO to another level. Also a PPC Maverick and our Local Course instructor he know's just about everything. Go ahead, ask him anything! Jason Wright
  Ninja Tricks and Hacks to grow your SEO traffic in 2018! - Vaibhav is into SAAS products for SEO and Marketing and has 700 current SEO active clients in the outsourcing agency he owns so you know this will be good! Vaibhav Kakkar
  PANEL: GETTING CLIENTS - Audience Participation - We pull from everyone! Group Effort
12:00 PM Lunch - In Groups of 4 to 6 - Cozy Up! :-) Groups
  Advanced Link Building - The Anatomy of a perfect Link Building Campaign. I have been waiting a LONG time to get Brian on the stage. One of the true underground SEO bad asses! Brian Hong
  Geeking With Majestic - The real meaning of trust flow and the real calculations nobody knows about when buying expired domains. Bill Hartzer
  Advanced Affiliate Marketing - Jeff has been know as the "King of Launch Jacking" even beating ME out on a term, but what most people don't know is that he makes an enormous amount of recurring income on his NICHE affiliate sites. I can't wait to hear some of his vetted secrets. Jeff Lenney
  Advanced YouTube Hacking - a.. errr.. Ranking YouTube Video In Mass. Last year when Holly spoke I had to remove half of her presentation from the recordings so she wouldn't get in trouble. She is THAT black hat! Holly Starks Cooper
  Panel - GETTING LINKS: Advanced Backlinking Strategies - What's Working- Audience Participation - We pull from everyone! Group Effort
06:00 PM PARTY TIME! Everyone

PRE-DAY: Speaker/VIP Day

November 9th - the day before the main event
  • Think Tank and Networking with Dori and the Speakers.
  • AKA- rubbing shoulders with the Best of the Best in the industry.
  • This day is NOT recorded.
  • Full day of networking, brainstorming, shenanigans, food and full cocktail glasses (or wine or beer glasses)
  • The past 5 years I’ve done this AFTER the event but this year we are breaking the ice and cutting to the chase early so we all have more time to network with each other.
Come with me on our speaker day activities, rub shoulders, eat meals, & drink cocktails with the best of the best in this industry. THIS is the absolute BEST opportunity to network, make the relationships that SEORockstar's is known for. (aka call a buddy up and say WTF and they understand what you are talking about!) LOL ; )


● 1 Ticket to the Main Event November 9th and 10th, and..
● 1 Ticket to the VIP Speaker Day on November 9th, 2017

Why you need to be there:

Hands down, I recommend everyone to always grab a chance to do the “VIP” time. It is the intimate type of events where you can forge the TRUE relationships. Of course, during the main event there will be time to network, but I’m making it super easy for everyone!

Most VIP opportunities offer a dinner or an evening happy hour networking event. To me - that is not enough time. Not only is it not enough time, but unless you are the most outgoing person in the world, it’s hard to get to know a lot of people during a dinner or a cocktail party without seeming obnoxious.

So, I am going all out here and making this day a blast, so you can make sure you can talk to whomever you want to and enjoy your day!

What to Expect:

● An ENTIRE day with the Speakers and VIPs.
● We will start with food and drinks and then proceed to have fun all day

Bottom Line, You Get

● 1 Ticket to the Main Event November 10th and 11th, and..
● 1 Ticket to the VIP Speaker Day on November 9th, 2017

Which includes...

● Hanging out with me (Dori) and all of the Speakers (Hello, connections)
● Hanging out with other VIP’s (Hello, connections and golden nuggets)
● Food and Drinks throughout the day (Hello, Ice Breakers and Fuel)
● Lots of Magic! (Hello Priceless)





  • 2 FULL-DAYS of Main SEO Rockstars Event on November 10th and 11th

vip package $1,295



  • 2 FULL-DAYS of Main SEO Rockstars Event on November 10th and 11th
  • The Networking Mastermind Day with the Speakers on November 9th

private package $2,995



  • 2 FULL-DAYS of Main SEO Rockstars Event on November 10th and 11th
  • The Networking Mastermind Day with the Speakers on November 9th
  • PRIVATE half day session with Dori Friend and Kyle Roof

The entire event is 100% NO Pitch!

It is 100% jam packed with SEO Knowledge Bombs. You will hear things you have never heard about before. We will be busting SEO myths and delivering SEO Test results and Case Studies that will only be shared at the event.

the speakers

I pride myself on seeking out and wrangling the "underground ninjas" that are out there doing some really amazing things but don't leave their bat caves much. I love luring them out and having them share all of their goodies. I don't believe in having big "gurus" at events that I know hold back on the good stuff. And let's face it, the big names don't really "do" SEO anymore anyway so they can save their sales pitches for another event.

It gives me great pride to see so many of the past SEO Rockstars that are out there now, doing some really amazing things. I love finding them and helping give them a little bit of fame. (And getting all of their tips and tricks out of them before they are too cool to share it all.)

On top of everything you will learn SEO-wise, you will also walk away:

  • Inspired
  • Fired up
  • With New Friends
  • New business partners (I love hearing about all of the deals and connections that are made at the events)
  • And ready to kick ass and take names!
  • With a bout of Confidence from your new knowledge that you probably have not felt in a long time.

But also let me intervene here for one minute. This is not one of those ordinary “feel good” events. I do not hire or ask any speakers to come and share their “story” with you for 45 minutes and then give you 5 minutes of content. Nor do I hire celebrities to come and boost anyones self esteem or to pose for selfie’s. There are places and times for those types of events, but this is for people that want to hear all about SEO!

It truly is one of the highlights of the year for me and it is sure to be one for you as well.


Dori Friend - Dori pioneered the SEO personal blog network and Google algorithm reverse engineering technologies, creating and releasing software tools and education products to manage both. She has owned, developed and utilized over 22,000 websites in her own networks. If you want to rank and convert then Dori just might be a great person to know :-).

She recently married the partner of her dreams. When they are not hanging out at the ranch with their 11 horses, 7 dogs, Harley the Pig and Lucy the Goat you might catch them traveling the world or bump into them at a tech conference.

Kyle Roof - Kyle is an SEO researcher and analyst. Tired of SEO based on opinion and unorganized experimentation on live sites, Kyle began developing techniques that apply analytical reasoning and scientific methods in an effort to find SEO that actually works.

This means he knows his shit.

The testing principles that Kyle has developed started with a Bachelor’s in Psychology focusing on experiments and research and continuing through the rigors of earning a Juris Doctorate from The Pennsylvania State University. In the pursuit of test based SEO, Kyle has developed a keyword strength algorithm, an on page optimization rate, and a WordPress SEO plugin.

Kyle is an avid world traveler, living in South Korea for five years. When Kyle isn’t developing SEO tests, he spends time with his family in Phoenix, Arizona.

Bill Hartzer - Bill is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. He is known worldwide for his research on the topic of search engine optimization and the New gTLD domain names, as well as Dot Brand domain names. He provides research and marketing of white papers and case studies related to the New gTLDs, as well as consulting related to domain migrations.

Bill is a frequent speaker and expert discussion panel participant at various search engine marketing and internet marketing conferences and events such as the SMX and the PubCon conferences. Bill writes frequently for Practical eCommerce magazine, Rocks Digital, and is regularly published in many other online publications. He maintains a blog on his website,, and is the co-founder of the Dallas/Fort Worth Search Engine Marketing Association. He is a current US Brand Ambassador for, and an Ambassador for

Holly Starks - Holly is a leader in the Video Marketing Industry. She has live streams over 3.5 million video's per year, had close to 150,000 Youtube Accounts, and in some circles has been dubbed 'The Youtube Queen'. Holly is renowned as both an online and offline marketer and hosts several live events through out the year helping other marketers reach their full potential in Video Marketing. She is an industry favorite and has garnered the attention and respect of the top video marketers online. Holly has also created 5 tools and has released 4 courses that have been very successful and has helped propel her to internet stardom.

Clint Butler - As a Digital Marketing & SEO specialist, Clint has educated hundreds of Entrepreneurs, Freelancers, Agency owners, and Business Professionals on how to get REAL results from SEO, social media marketing, and video marketing. He has been quoted as a topic expert in major publications and other digital marketing websites.

Derek Booth - Born and brought up in Wigan, Lancashire, Derek has specialized in internet marketing for more than seventeen years – almost since the discipline began. After working as a computer programmer, he moved into developing and building websites. He then progressed into optimizing websites, which led him to develop expertise in areas of online marketing including SEO (search engine optimization), pay per click advertising, social media and affiliate marketing.

The level of his knowledge and experience gained over so many years means that Derek takes an holistic, strategic approach to client work.

Clients he has successfully worked for include national retailers, financial companies, banks, worldwide travel companies, property investment, local businesses and virtual businesses.

Derek is a Google Adwords Professional and has PASCAL programming certificates. At Outwrite, Derek contributes to online marketing and PR strategy. This includes directing and in some cases implementing optimization and social media policies and tactics. He also advises clients about improvements to their websites, sometimes working with the client’s web builders, to direct improvements and additions to client sites.

Brian Hong - Brian got his first taste of SEO in 2002 when he was first introduced to Affiliate Marketing. Years later (2005) he moved up in the Food Chain and launched his own Supplement Company and grew a supporting team of 300 affiliates to promote the Hoodia Gordonii Diet Pill. This money train ended when the market became saturated and the buzz of Hoodia started to die down.

So in 2008, Brian went off and applied to local companies offering entry level SEO positions with the hopes of climbing the corporate ladder. Upon being rejected by all of them, he decided to start his own Digital Marketing Agency.

Today, Brian’s growing team of 13 has been instrumental in expanding their services and revenue streams outside of Client SEO into PPL, Rank & Rent, Guest Post Outreach, and Joint Ventures with companies across the USA.

Ted Kubaitis - Ted has over 22 years of web development and online marketing experience.

Ted will be showing how he does Competitive Analysis on steroids and consistently shocks people with his knowledge gained from his Automatic SEO Correlation software and how FAST he can determine the best SEO ranking factors in any niche! Plug in any keyword and Ted can tell what it takes to rank in a few minutes.

Stephen Grealy - Stephen is an Aussie that has been doing SEO for 15 years and SEM for 9 years. He has worked in most industries and specializes in the Finance sector and Ecommerce. He also consults on CRO, landing pages and project managers complete end to end Web solutions including automated sales activation - a great all rounder.

Stephen does many of the Meetup groups in his area in Australia and is well known to be the SEO Consultant’s consultant. If you can’t get something to move Stephen is the guy to call.

ERock: ERock (Eric) is an SEO with many years experience and notoriety in numerous SEO circles including Dori Friend's group, and SEONitro. ERock has presented at numerous conference including SEO Rockstars. He has his numerous GOOGLE HACKS that 99% of other SEOs do not know even exist, including his Google Map hack, some Facebook hacks, and some awesome Google auto-suggest hacks!

Bradley Benner - Bradley started his career in SEO in 2010 with local lead generation for contractors and then founded a local consulting agency in 2012. After building a team of virtual assistants and outsourcing the bulk of his agency's work, in 2014 he founded Semantic Mastery, an SEO and digital marketing training agency, with four other partners and has been sharing online business building strategies ever since.

In 2016, Bradley and Semantic Mastery partnered with a software development company to launch a digital marketing marketplace known as SERP Space. Combined, Semantic Mastery and SERP Space employ over 25 people full-time all over the world.

Vaibhav Kakkar - 700 Current SEO Clients

Creator of RankWatch- an SAAS SEO software with 1000's of paying customers. Has successfully excited an SEO Agency- (SEO Next now called Digital Next)

Proud SEO Moment: Moving his sites from 2k daily visitors to 100k daily visitors

Jason Wright - Jason is a keynote speaker who has spoken at conferences and events across the country including SEO Rockstar’s as the local master. He has been successful at dominating local business rankings for dental practices, law firms, auto repair shops, beauty salons, and more!

Jeff Lenney - Jeff has become a lethal weapon with SEO and Launch Jacking. Starting with Launch Jacking via YouTube videos, he moved on to blogging and pairing SEO with his blogs. Jeff says this has been his biggest and best year to date.

His latest launch jack generated (in 2 weeks) more than double what he used to make as an IT guy (in an entire year); not bad for a junior college dropout (Jeff’s words). Now 39, Lenney says, “I never went to college, but my mom is still proud of me!” Jeff lives in Southern California with his wife and newborn son.

Listen to Massively Tested, Proven SEO
Results Found NOWHERE ELSE!


Dear SEO Extraordinaire,

Let's be real...theory is bullshit.

I admit I love hearing the "science" of SEO... listening to Google conspiracy theories... and the latest search engine gossip sucks me in more than an episode of Orange is the New Black...

But I don't base my rankings around the theory & gossip and I certainly don't base my business around it... because in the end, it's all worthless.

I only base my SEO strategy on what is tested and proven!

Since 2011 when Panda started smashing up and eating web businesses, it's been a SEO blood bath, but unlike thousands of people who left SEO, or the dozen of guru's that have popped up since then, my buddies and I have made it through and are STILL HERE. And..


And the only thing I can tell you is that you have GOT to test because I can honestly say that my buddies and I are on the "bleeding" edge of it AND have documented data that goes against everything that Google tells us! Crazy stuff! (and I know, right? Google not telling us the truth?) CRAZY, CRAZY STUFF! So we know..


to get the absolute latest SEO trends and "Recipes" while spending a close intimate weekend with me (Dori) and some of my super genius SEO buddies.

I’ve been to TONs of events and the small events always serve me best for TRUE nitty gritty learning. Being swallowed up in a sea of hundreds of people is NOT what SEO Rockstars is about.

  • We keep it small for a reason.
  • It is a true community and you WILL meet some amazing people!
  • There are no "cliques".
  • You will feel welcome and at home.
  • And you will feel free to walk up and talk to anyone. Really.

(It is hard to describe but once you have been to an SEO Rockstars event you will “get it” and say "oh yeah Dori DID say it would feel like this; no snooty people allowed.")

For me personally some of the most important people I've met in this business have come from live events and I know for a fact I would not be where I am today without attending all of those events.

This is your one chance to come aboard as I tell you..

Do NOT Listen To Google
(They're Lying)
Do NOT Listen To Google's Gurus!
(They're Teaching You Stuff that's NOT TRUE!)


Over the years I’ve watched people come to my event without a “big name” and seen them go on to grow in ways that usually just are unheard of. Some of them are now “gurus”, if that was what they wanted, and for those that didnt want to be gurus, I’ve watched their business go from a few clients to having to TURN away clients.

Something seems to happen after people attend SEO Rockstars. I want you to listen to two peoples' stories so I can quit talking about how awesome it is.

Most Importantly


Being around other SEO’ers, learning from them and listening to them will give you a boost of excitement and a huge boost confidence! And a boost of “OK, I’m normal” too, LOL.

I have a lot of you that have followed me for quite some time (and I am quite the hermit) but I want you to be at this years event; I want to meet YOU!

SEO can be a lonely world and if it were not for all of the people I have met at the past four SEO Rockstar events, well I really would not have near as many people to talk to.

Over the years I’ve watched people come to my event without a “big name” and seen them go on to grow in ways that usually just are unheard of. Some of them are now “gurus”, if that was what they wanted, and for those that didnt want to be gurus, I’ve watched their business go from a few clients to having to TURN away clients.

Grab your tickets and I’ll see you soon!

Get Your Ticket


Dori Friend

6 years, I can hardly believe it!

Each year I say I am not doing it again, as it is a lot of money and hard work to put on a purely PITCH-free event, but every single year I start hearing from people checking in to see when they can buy their early bird tickets and convincing me that I HAVE to do it!